I hope you and your family have a Merry Christmas and a Happy New Year. I also hope the signs continue to improve in recruiting. For the last several months temporary hiring has increased. This is a vital sign because many of my employers will first add more temporary workers before adding full time employees. As a result, I am cautiously optimistic about recruiting prospects for the first quarter of 2010.
Though it is a rainy Christmas day, I would still like to wish a Merry Christmas to you and your family. Hopefully the New Year brings a major surge in jobs. Unfortunately, I am not so certain because the Obama Administration seems strongly focused on big society programs like universal health care and pay equality. Does anyone check with the Small Business Administration (SBA)? Figures from the SBA show that almost 64% of the net new jobs over the last 15 years have been created by small businesses. Therefore, they should be focusing more on what will help small businesses once again become an engine for jobs growth! Give me a call President Obama; I will be happy to help.
Please go to
http://reednwrite.com/clients/strategicsearch/rm/HappyHolidays_01.html to view the holiday greetings from this technical recruiting expert.
Please go to
http://reednwrite.com/clients/strategicsearch/rm/HappyHolidays_01.html to view seasons greetings and holiday cheer from this expert on jobs, careers and lab or issues.
All last week I covered the annual SES Chicago conference (Please go to http://www.searchenginestrategies.com/ for more details) for several media outlets including WGN Radio and ABC (WLS) Radio. This show provides the world’s top experts and most cutting-edge information on SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These two fields demonstrate how to get ranked highly (i.e. noticed) by search engines and your customers, which in turn leads to increased profits.
As technical recruiter, I was most interested in learning and applying those techniques that would help employers better recruit key talent. The most important notion I learned was social media can be used to quickly and inexpensively increase your network of contacts, investigate candidates and uncover hidden talent.
The term social media is frequently used, but often misunderstood. To simplify, it is no more than an exchange of ideas among people. The advantage of this new, electronic, mass dialogue comes from applying social media sites such as Facebook, Twitter and LinkedIn to exponentially ramp up your Rolodex of viable talent and in turn increase your networking efficiency.
How well you harness social media depends upon your level of Internet sophistication. For those less savvy, I would recommend a 2-step process:
For those more knowledgeable, I recommend becoming an expert in a narrow niche. Three inexpensive tools can help:
There is a wealth of information to learn more about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Three sources I recommend are:
Other noteworthy information I learned:
All last week I covered the annual SES Chicago conference (Please go to http://www.searchenginestrategies.com/ for more details) for several media outlets including WGN Radio and ABC (WLS) Radio. This show provides the world’s top experts and most cutting-edge information on SEO (Search Engine Optimization) and SEM (Search Engine Marketing). These two fields demonstrate how to get ranked highly (i.e. noticed) by search engines and your customers, which in turn leads to increased profits.
As an expert on jobs, careers and labor issues, I was most interested in learning and applying those techniques that would help job seekers increase their chances of landing a job. The most important notion I learned was social media can be used to quickly and inexpensively increase your network of contacts, research companies and hiring managers, uncover hidden job opportunities and obtain expert advice from leaders in your field.
The term social media is frequently used, but often misunderstood. To simplify, it is no more than an exchange of ideas among people. The advantage of this new, electronic conversation comes from applying social media sites such as Facebook, Twitter and LinkedIn to exponentially ramp up your Rolodex of contacts and in turn increase your networking efficiency.
How well you harness social media depends upon your level of Internet sophistication. For those less savvy, I would recommend a 2-step process:
For those more knowledgeable, I recommend becoming an expert in a narrow niche. Three inexpensive tools can help:
There is a wealth of information to guide you about SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Three sources I recommend are:
Other noteworthy information from the conference:
Bruce Clay of Bruce Clay, Inc. shares perspective on SES CHICAGO and the SEO SEM Industries and Services.
Thursday, at SES Chicago, www.searchenginestrategies.com, Strategic Search spoke with, Bruce Clay, President of Bruce Clay, Inc., http://www.bruceclay.com/. Clay has operated as an executive with several high-technology businesses and comes from a long career as a technical manager in the Internet business consulting area. Clay has spoken at over 100 sessions, and has been quoted in The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and other publications.
Bruce Clay, Inc. specializes in Search Engine Optimization and Technical evaluation and Development. These services include but are not limited to providing on page edits and clarifications, fixing technical errors and supporting and producing “engagement objects” which include video, audio and blogs. Bruce Clay, Inc also provides pay per click and analytics services as well as “Siloing”, a process in which keywords and common search phrases or “themes” are actually applied to the navigation and content of a site. Mr. Clay shared that Siloing has the potential to increase your traffic up to 300% over a period of just a few short months.
READ MORE ON SILOING: http://www.bruceclay.com/newsletter/0505/silo.html
Mr. Clay shares the position that while attendance at this years SES CHICAGO was down over last years that it’s drop in attendance was not out of alignment with other SES shows nation-wide. In addition he shared that session attendance vs. public attendance did not appear to be down, “I was very pleased with session attendance this year.”
On an industry wide perspective Clay agrees with other presenters, the SEO and SEM industries continue to show growth both in jobs, revenue and savings offered to organizations in their marketing efforts. Companies are becoming ever more “Search Traffic Aware” as SEO as an industry becomes more and more complex, he jests that in SEO, “every Monday it’s a new industry.”
Bruce Clay cites the importance of RANKING, TRAFFIC and CONVERSION in an individuals and companies SEO efforts. He shares that if your SEO efforts or providers are simply delivering ranking then they are not providing SEO. SEO efforts need to translate into TRAFFIC and ultimately CONVERSION.
For more information and coverage of this years SES CHICAGO and Bruce Clay tune into WLS AM 890 (Noon Hour) and or WGN Radio (2pm-3pm CST)with Scott Sargis as Guest with his SES Report.
SEO SEM RESOURCES AVAILABLE FROM BRUCECLAY.COM
FREE PDF - http://www.bruceclay.com/searchenginechart.pdf
WEB ANALYTICS PRIMER – http://www.bruceclay.com/web_analytics.htm
SEM TOOLBAR – http://www.seotoolset.com/tools/toolbar.html
Additional Information May be found at:
SES Chicago, www.searchenginestrategies.com
Bruce Clay, Inc., http://www.bruceclay.com/
Bruce Clay of Bruce Clay, Inc. shares perspective on SES CHICAGO and the SEO SEM Industries and Services.
Thursday, at SES Chicago, www.searchenginestrategies.com, Strategic Search spoke with, Bruce Clay, President of Bruce Clay, Inc., http://www.bruceclay.com/. Clay has operated as an executive with several high-technology businesses and comes from a long career as a technical manager in the Internet business consulting area. Clay has spoken at over 100 sessions, and has been quoted in The Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and other publications.
Bruce Clay, Inc. specializes in Search Engine Optimization and Technical evaluation and Development. These services include but are not limited to providing on page edits and clarifications, fixing technical errors and supporting and producing “engagement objects” which include video, audio and blogs. Bruce Clay, Inc also provides pay per click and analytics services as well as “Siloing”, a process in which keywords and common search phrases or “themes” are actually applied to the navigation and content of a site. Mr. Clay shared that Siloing has the potential to increase your traffic up to 300% over a period of just a few short months.
READ MORE ON SILOING: http://www.bruceclay.com/newsletter/0505/silo.html
Mr. Clay shares the position that while attendance at this years SES CHICAGO was down over last years that it’s drop in attendance was not out of alignment with other SES shows nation-wide. In addition he shared that session attendance vs. public attendance did not appear to be down, “I was very pleased with session attendance this year.”
On an industry wide perspective Clay agrees with other presenters, the SEO and SEM industries continue to show growth both in jobs, revenue and savings offered to organizations in their marketing efforts. Companies are becoming ever more “Search Traffic Aware” as SEO as an industry becomes more and more complex, he jests that in SEO, “every Monday it’s a new industry.”
Bruce Clay cites the importance of RANKING, TRAFFIC and CONVERSION in an individuals and companies SEO efforts. He shares that if your SEO efforts or providers are simply delivering ranking then they are not providing SEO. SEO efforts need to translate into TRAFFIC and ultimately CONVERSION.
For more information and coverage of this years SES CHICAGO and Bruce Clay tune into WLS AM 890 (Noon Hour) and or WGN Radio (2pm-3pm CST)with Scott Sargis as Guest with his SES Report.
SEO SEM RESOURCES AVAILABLE FROM BRUCECLAY.COM
FREE PDF - http://www.bruceclay.com/searchenginechart.pdf
WEB ANALYTICS PRIMER – http://www.bruceclay.com/web_analytics.htm
SEM TOOLBAR – http://www.seotoolset.com/tools/toolbar.html
Additional Information May be found at:
SES Chicago, www.searchenginestrategies.com
Bruce Clay, Inc., http://www.bruceclay.com/
Saturday, December 12th at 12:30 p.m. CST Scott Sargis will appear live on ABC affiliate WLS Radio (890 AM).
You can catch Scott live on the Internet at http://www.wlsam.com, click “LISTEN LIVE” in the upper right hand corner and “Click Here To LISTEN LIVE” in the middle of the next page.
Scott will be discussing state-of-the-art techniques for harnessing the Internet, search engines and social media for improved talent acquisition.
Topics and information have been compiled all this week covering the SES (Search Engine Strategies) Show for ABC.
Please go to http://www.searchenginestrategies.com/chicago/ for more details.
Audio of the report in it’s entirety will be available here at www.STRATEGICSEARCH.com/media.php
Saturday, December 12th at 12:30 p.m. CST Scott Sargis will appear live on ABC affiliate WLS Radio (890 AM).
You can catch Scott live on the Internet at http://www.wlsam.com, click “LISTEN LIVE” in the upper right hand corner and “Click Here To LISTEN LIVE” in the middle of the next page.
Scott will be discussing state-of-the-art techniques for harnessing the Internet, search engines and social media for improved talent acquisition.
Topics and information have been compiled all this week covering the SES (Search Engine Strategies) Show for ABC.
Please go to http://www.searchenginestrategies.com/chicago/ for more details.
Audio of the report in it’s entirety will be available here at www.STRATEGICSEARCH.com/media.php
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