Today’s unemployment rate remaining devastatingly high at 9.6% means 14,800,000 Americans still cannot find work! However, there is one industry that is pleading for candidates, SEM (Search Engine Marketing)! The Search Engine Marketing Professional Organization (SEMPO) recently announced that the North American SEM industry will grow 14% this year to $16.6 billion! This contrasts with contraction in most other sectors! What’s more SEM can be easily transitioned into from many troubled fields! For example, it’s a perfect match for anyone in direct marketing or quantitative analysis. Furthermore, cutting-edge SEM techniques can be successfully applied to job-hunting strategies, which will make candidates stand out among a sea of competition!

For the 5th straight year, from Tuesday, October 19th through Thursday, October 21st, I will be covering the annual SES show (Search Engine Strategies-http://www.searchenginestrategies.com/chicago/) for my blog and clients. This conference provides the world’s most advanced expert information on SEM. Additionally; I head up one of the largest SEM groups in the Chicago area. As a result, I regularly recruit top SEM experts for my clients and advise them on which SEM strategies are best for their needs. The keys are: 1) search engines are the new Yellow Pages and 2) the field of SEM provides revolutionary strategies for ranking products, services and job seekers high with search engines. As a result, this growing field is generating countless high paying jobs and unique job-hunting techniques! For example, candidates can research and uncover relevant keywords and sprinkle them throughout their resume, job application and social media sites they frequent. This can vault them to the top of search engines and a hiring company’s attention!

Though the unemployment rate remains high at 9.6% and the economy continues to be sluggish, one industry that is growing by leaps and bounds is SEM (Search Engine Marketing)! The Search Engine Marketing Professional Organization (SEMPO) recently announced that the North American search engine marketing industry will grow 14% this year to $16.6 billion! This is significant for three major reasons: 1) search engines are the new Yellow Pages 2) the field of SEM provides revolutionary strategies for getting your goods, services and job openings ranked higher by search engines and 3) when your goods, services and job openings are ranked higher by search engines, you will gain more sales, profits and better candidates for your organization!

For the 5th straight year, from Monday, October 18th through Friday, October 22nd, I will be covering the annual SES (Search Engine Strategies) Show my blog and several media outlets including WGN TV. (Please go to http://www.searchenginestrategies.com/chicago/ for more details on SES). Show for. This conference provides the world’s most advanced expert information on SEM. Additionally; I head up one of the largest SEM groups in the Chicago area. As a result, I have accumulated one of the biggest databases of SEM experts in North America. One important step towards a successful SEM campaign is to conduct thorough keyword research. This will uncover the terms your target audience actually searches for and not just the ones you feel are appropriate.